There’s so much new out there, and this issue covers what’s new in social media (page 38), acne (page 50), and hyperhidrosis (page 42). It reminds me of an unsolicited email I received containing information about an exciting new treatment.
Farina’s observation sums up a critical point. Outliers are publicized and noticed; the everyday normal is often ignored. A quote (mis)ascribed to Mark Twain says it well too: “If you don’t read the newspaper, you’re uninformed. If you read the newspaper, you’re misinformed.”