I’ve only ever been to the west coast of Florida, a breathtakingly beautiful area populated by exotic flora and fauna and a perimeter of invitingly warm, green Gulf. So, for me, West Palm Beach is some enticing far-away place that conjures up images of unimaginable homes, cars and the lot. Amidst this exclusive haven is Dr. Kenneth Beer’s practice. “My practice is geared to about 70% to 80% cosmetic dermatology,” he said, referring to Palm Beach Esthetic Center (www.palmbeachcosmetic.com), the practice he began in 1994. Skin cancer and general dermatology make up the rest of his focus.