Increasing Number of Consumers Consider Cosmetic Procedures
Since 2013, the number of consumers considering cosmetic medical procedures has doubled, according to a recent survey released by the American Society for Dermatological Surgery (ASDS).1
Data from the blind, online ASDS survey reflects 7,322 consumer responses rating 10 specific procedures as well as provides an overall view on cosmetic medical treatments. Approximately 60% of consumers say they consider or have considered cosmetic procedures, up from 30% in 2013.
The top 4 cosmetic treatment which consumers consider are:
- ultrasound, laser light, and radiofrequency treatments for smoothing wrinkles or tightening skin (60%),
- laser and light treatments for facial redness or to improve skin tone or scars (51%),
- body sculpting (50%), and
- laser hair removal (48%).
Dermatologists ranked number 1 of 14 factors that influence the decision to have a cosmetic procedure for the fourth year in a row. Likewise, consumers rated dermatologists as the physician of choice in 8 of the 10 treatment categories. Of the 11 factors that influence practitioner selection, consumers highly rated the choices involving physician expertise.
Participating consumers who underwent previous cosmetic procedures were asked to rate their overall satisfaction. Consumers rated 6 treatment categories including, injectable wrinkle-relaxers; laser and light treatments for redness, tone and scars; treatments to tighten skin or smooth wrinkles using ultrasound, laser, light and radiofrequency; vein treatments; microdermabrasion; and laser tattoo removal, with 95% satisfaction or better.
“Cosmetic medical treatments continue to grow in popularity. One of the key reasons why is because patients trust their dermatologists and the advanced techniques and cutting-edge technologies that will improve their appearance,” said ASDS President Naomi Lawrence MD.
*Photo courtesy of David McDaniel, MD
- American Society for Dermatologic Surgery. ASDS survey: Twice as many considering cosmetic procedures [press release]. asds.net. Published July 19, 2016. Accessed July 26, 2016.