More Patients Under 30 Years of Age Are Seeking Cosmetic Treatment


Fifty-Five percent of facial plastic surgeons saw patients who wanted to look better in selfies, according to a recent survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). The AAFPRS’ annual survey showed that selfie continues to impact aesthetics and remained one of the top reasons patients sought cosmetic treatment. The percentage of patients wanting to look better in selfies increased by 13% from 2016 to 2017.

Additionally, patients were becoming more knowledgeable as the public trends shifted from “anti-aging” to “pre-juvenation,” where consumers are looking to take control of the aging process. More millennials engaged in aesthetic treatments in 2017, with 56% of AAFPRS surgeons reporting an increase in cosmetic surgery or injectablics among patients under 30 years of age. Cosmetic non-surgical procedures accounted for over four-fifths of treatments in 2017.

Looking natural remained the dominant concern among patients seeking aesthetic treatments, with 33% reporting a fear of looking unnatural as their top concern. A desire to remain relevant and competitive at work was the main reason patients (57%) sought treatment from cosmetic surgeons, with eyelid procedures increasing by 73% and combined non-surgical procedures increasing by 72%.

Botox, Dysport, and Xeomin remained the most popular minimally invasive procedures for men and women, followed by fillers and skin treatments. The most popular surgical treatments were rhinoplasty (performed by 97% of surgeons), blepharoplasty (95%), and facelifts (88%). Among women, Botox was the most common cosmetic procedure followed by rhinoplasty. The top procedure among men was rhinoplasty followed by Botox.

From 2012 to 2017, the number of Botox procedures increased by 33% and the number of hair transplant patients increased by over 538%. In addition, more patients requested non-invasive fat reduction and platelet-rich plasma injections.

With a rise in the number of medical spas and centers, the main concern for patients was finding a practitioner they could trust. Likewise, 1 in 4 AAFPRS surgeons expressed concerns about non-medical staff performing procedures that caused poor results.

“A board-certified facial plastic surgeon is in the best position to help patients evaluate all of the potential treatment options—both surgical and non-surgical—given the unique needs, interests and goals of each patient, and then deliver such treatment with the highest clinical quality and success,” said William H. Truswell, MD, and president of AAFPRS.

—Melissa Weiss

Social media makes lasting impact on industry – becomes cultural force, not fad [press release]. Washington, DC: American Academy of Facial Plastic and Reconstructive Surgery; January 29, 2018.